According to the Australian Bureau of Statistics approximately 18% of Australians attended a theatre performance in the 12 months prior to an interview in 2002.
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I doubt that the ABS has stats for the last couple of years, but I'd try them first. Second I would approach any government body, like the Australia Council for the Arts, their theatre board or any of their state branches.
Next I would try MEAA and Live Performance Australia. Peak bodies are usually the ones to collect information like that. Also universities...
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